Target audience definition – who, what, why?

With the amount of information out there, if your company is not speaking to a specific audience, there is a high chance your message will end up drowning in that ocean of bountiful data. Continue reading

Sales channel development in B2B

With revenue generation being a top priority for salespeople, companies do their best to account for the working hours their sales teams invest on. Nonetheless, it is sometimes not possible to assign 100% of their working hours to selling simply … Continue reading

Why SEO is fundamental to every business

Few things are more important than SEO when it comes to driving traffic and sales to a website. Search engine optimization not only makes it easy for search engines such as Google to know what your website is about and rank you accordingly, but it forces you to think about the experience that the users will have when they visit it. Continue reading