Target audience definition – who, what, why?

With the amount of information out there, if your company is not speaking to a specific audience, there is a high chance your message will end up drowning in that ocean of bountiful data. Continue reading

Sales channel development in B2B

With revenue generation being a top priority for salespeople, companies do their best to account for the working hours their sales teams invest on. Nonetheless, it is sometimes not possible to assign 100% of their working hours to selling simply … Continue reading