Target audience definition – who, what, why?

With the amount of information out there, if your company is not speaking to a specific audience, there is a high chance your message will end up drowning in that ocean of bountiful data. Continue reading

Sales channel development in B2B

With revenue generation being a top priority for salespeople, companies do their best to account for the working hours their sales teams invest on. Nonetheless, it is sometimes not possible to assign 100% of their working hours to selling simply … Continue reading

Is blockchain technology the new internet?

Currently, the blockchain is everywhere. It is certainly an ingenious invention and has evolved into something significant in digital transformation. The initial work on cryptographically secured chains of blocks was described by Stuart Haber and W. Scott Stornetta in 1991. … Continue reading