Target audience definition – who, what, why?
With the amount of information out there, if your company is not speaking to a specific audience, there is a high chance your message will end up drowning in that ocean of bountiful data. Continue reading
Author: evelynkamau
Sales channel development in B2B
With revenue generation being a top priority for salespeople, companies do their best to account for the working hours their sales teams invest on. Nonetheless, it is sometimes not possible to assign 100% of their working hours to selling simply … Continue reading
Safeguarding client loyalty and retention
Everybody likes to be valued and appreciated and the success a company celebrates is also directly linked to its clients. In a B2B business model, clients are after all the reason we are in business. Continue reading
Boost your sales efforts through lead scoring
Boost your sales efforts through lead scoring by evaluating and ranking your prospects on a point scale through assigning a score to each lead.. Continue reading
The power of video marketing
We can all agree that video is a versatile and engaging mode of content marketing. It not only gives us a “real-life” image of what is going on… Continue reading
Transforming your contacts to viable leads
With the fierce competition in today’s business world, it is survival of the fittest. Small companies are compelled to work extra hard in order to grow and keep up with the rest when identifying new leads and finding new contacts. … Continue reading
Major tech trends to look out for this year
Innovative tech trends continue to revolutionize the way for businesses to flourish and expand in many markets. Companies are implementing the tech trends to increase efficiency, improve their processes, bring new and improved products and services in the market and … Continue reading
Is blockchain technology the new internet?
Currently, the blockchain is everywhere. It is certainly an ingenious invention and has evolved into something significant in digital transformation. The initial work on cryptographically secured chains of blocks was described by Stuart Haber and W. Scott Stornetta in 1991. … Continue reading
